Unit 1
Text A Management 1
Text B Managerial Skills 10
Reading Material Fayol’s Principles of Management 15
參考譯文 管理 18
Unit 2
Text A Business Plan 21
Text B Five Ps For Strategy 28
Reading Material SWOT Analysis and Five Competitive Forces 32
參考譯文 商業(yè)計(jì)劃 34
Unit 3
Text A Human Resource Management 37
Text B The Nature of Motivation 45
Reading Material Who Appraises Performance? 49
參考譯文 人力資源管理 51
Unit 4
Text A Marketing Management 53
目　　錄
Contents
工商管理英語(yǔ)
VI
Text B Marketing Management Philosophies 60
Reading Material Target Consumers 64
參考譯文 市場(chǎng)營(yíng)銷管理 66
Unit 5
Text A Operations Management 69
Text B The Ever Changing World of Operations Management 77
Reading Material Manufacturing and Services: Differences and Similarities 81
參考譯文 運(yùn)營(yíng)管理 84
Unit 6
Text A Logistic Management 87
Text B Logistical Integration Objectives 93
Reading Material Supply Chain Management 98
參考譯文 物流管理 100
Unit 7
Text A Total Quality Management 103
Text B What is Six Sigma? 109
Reading Material International Quality Standards 113
參考譯文 全面質(zhì)量管理 116
Unit 8
Text A Project Management 119
Text B Behavioral Aspect of Project Management 126
Reading Material Project Management Tiers 129
參考譯文 項(xiàng)目管理 132
Unit 9
Text A Financial Management 135
Text B Financial Accounting and Managerial Accounting 140
Reading Material The Six Most Important Ideas in Finance 144
參考譯文 財(cái)務(wù)管理 147
VII
Contents
Unit 10
Text A MIS 149
Text B Components of Information System 154
Reading Material Information Management and Society 158
參考譯文 管理信息系統(tǒng) 161
附錄 詞匯總表 163