領(lǐng)先經(jīng)濟(jì)學(xué)原理
定 價：35 元
- 作者：魯明易，何玉梅編著
- 出版時間：2013/12/1
- ISBN：9787040356236
- 出 版 社：高等教育出版社
- 中圖法分類：F0
- 頁碼：262
- 紙張：膠版紙
- 版次：1
- 開本：16K
《領(lǐng)先經(jīng)濟(jì)學(xué)原理（英文版）/領(lǐng)先商務(wù)英語專業(yè)系列教材》突出商務(wù)英語的特色和優(yōu)勢，包含語言技能、商務(wù)知識、跨文化交際能力和人文素養(yǎng)四個模塊，體系完整，內(nèi)容全面，設(shè)計新穎，特色鮮明。注重貫徹以內(nèi)容為依托的教學(xué)理念，注重語言技能、跨文化能力和國際商務(wù)知識三者的平衡，以形式新穎和豐富多樣的教學(xué)任務(wù)激發(fā)學(xué)生的學(xué)習(xí)興趣和積極性，培養(yǎng)學(xué)生的自主學(xué)習(xí)能力、實踐能力和創(chuàng)新能力。
The graduates who major in Business English will be exposed to a wide variety of economicquestions in their workplaces and during their lifetimes. The quality of their decision-makingin these situations is crucial to the companies and organizations they serve， as well as to theirown career development. This book is intended to give majors in Business English a generalunderstanding of how the economy works， to empower them with economic modes of an alysis，and to help them develop the capacity to understand and make economic decisions.Features of this book1.
Mastery of the basic concepts ofecononucsWith the purpose of improving economic literacy for majors in Business English， thisbook emphasizes comprehension of the basic economic concepts and focuses more sharplyon the principles that students can use throughout their lives as consumers， producers， saversand investors. As a truly working understanding of a limited set of economic concepts is moreimportant than a superficial familiarity with a heavy dose of economic knowledge， this bookconcentrates on aiding students to grasp a short list of concepts， dropping some of the traditionaleconomic content and limiting the use of mathematical and graphical tools.2. Command of a framework of economics This book gives a framework to help students understand how the principal concepts of economics relate to each other and how the various components and sectors of the economyinteract. An appreciation of the framework of economics enables students to organize theirunderstanding of economics， to combine different elements of economic knowledge when theyaddress specific questions， and to deal with the complex real world economic problems they willface in their work.
Part Ⅰ The Basics of Economics
Chapter One What Is Economics?
1. Two Branches of Economics
2. Economics, Scarcity and Choice
3. Opportunity Cost
4. Production Possibilities Curve
Chapter Two Economic Systems
1. Three Fundamental Questions
2. Alternative Ways of Answering the Three Fundamental Questions
3. Market Failure
4. The Role of Govemment
Part Ⅱ Microeconomics
Chapter Three Demand and Supply
1. Demand and the Demand Curve
2. Supply and the Supply Curve
3. Price Determination and Market Equilibrium
4. Change in Market Equilibrium
5. Government Intervention in Markets
Chapter Four Elasticity and lts Application
1. Price Elasticity ofDemand
2. Price Elasticity of Supply
3. Other Demand Elasticities
Chapter Five Consumer Choice and Demand
1. The Consumer's Budget Constraint
2. Utility
3. Consumer Decision Making
4. Deriving the Demand Curve
5. Ordinal Utiility
Chapter Six Production and Cost
1. Types of Firms
2. Cost and Profit
3. Production
4. Short-Run Production Cost
5. Long-Run Production Cost
Chapter Seven Market Structure
1. Perfect Competition
2. Monopoly
3. Monopolistic Competition
4. Oligopoly
Part Ⅲ Macroeconomics
Chapter Eight Macroeconomic Performance and Business Cycle
1. Why is Macroeconomics Important
2. Macroeconomic Goals
3. Gross Domestic Product
4. Measuring GDP
5. Other Measures of Nationallncome
6. Business Cycle
Chapter Nine Aggregate Supply and Aggregate Demand
1. Aggregate Supply
2. Aggregate Demand
3. Macroeconomic Equilibrium and Fluctuations
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