《綜合商務英語》融合新的外國語言文學類專業(yè)本科教學質(zhì)量國家標準和新的英語四級考試題型，按照商務英語專業(yè)教學要求編寫，以培養(yǎng)學生的商務英語綜合應用能力，包括英語語言知識和應用能力，商務知識、理論和應用能力，職場適應及發(fā)展能力和綜合運用各種知識解決商務實際問題的能力等為目標。教材內(nèi)容的選材圍繞商務活動的各個階段，包括公司介紹、溝通交流、商務旅行、產(chǎn)品、銷售、商務管理市場營銷等等，通過構(gòu)建真實的職場商務情景，激發(fā)學生的學習動力與熱情。本書為教材的第4冊。
周紅紅，北京交通大學語言與傳播學院教授，社會語言學博士，研究方向為社會語言學，應用語言學等。主編《綜合英語視聽說教程》《學術(shù)英語視聽說教程》等。
王小娟，北京交通大學語言與傳播學院副教授，碩士，研究方向為應用語言學、二語習得及語言教學。編著《大學英語口語教程》《商務英語教程》等。
王建榮，北京交通大學語言與傳播學院副教授，研究方向為中西方文化比較與翻譯，主編《綜合英語寫譯教程》《綜合英語聽力教程》等。
Unit 1 Business Communication
Text A Twelve Secrets of Effective Business Communication
Text B Communicating Effectively for Business
Chinese and International Culture Tour
Case Study
Unit 2 Business Negotiation
Text A The Art of Negotiating
Text B Negotiation Strategy: Seven Common Pitfalls to Avoid
Chinese and International Culture Tour
Case Study
Unit 3 Takeovers and Mergers
Text A Mergers and Acquisitions: Understanding Takeovers
Text B 2017 Bodes Well for Chinese Takeovers
Chinese and International Culture Tour
Case Study
Unit 4 Finance and Banking
Text A On the Way: Chinese Capitals Journey to the World
Text B Which Is Better: Saving Money or Paying Down Debt?
Chinese and International Culture Tour
Case Study
Unit 5 Stocks and Bonds
Text A Stocks vs. Bonds
Text B Where to Put Your Cash While Savings Rates Are Rock-bottom?
Chinese and International Culture Tour
Case Study
Unit 6 E-commerce
Text A Making the Most of Chinas E-commerce Boom
Text B What Does the Store of the Future Look Like?
Chinese and International Culture Tour
Case Study
Unit 7 Risk Management
Text A Risk Management
Text B The Main Types of Business Risk
Chinese and International Culture Tour
Case Study
Unit 8 Corporate Culture
Text A Does Corporate Culture Really Matter?
Text B Risky Rhetoric: When Personal Opinions Damage Corporate Brands
Chinese and International Culture Tour
Case Study
Unit 9 Green Economy
Text A Green Economy
Text B Rise of Personal Solar Power
Chinese and International Culture Tour
Case Study
Unit 10 Chinas Economy and the World
Text A A Breath of Fresh Air
Text B How Chinas Economy Influences the US
Chinese and International Culture Tour
Case Study
附錄一 Glossary
附錄二 TEM-8 (2015?C2017)
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