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In 2014, the digital publication output value reached 338.77 billion Yuan. This year, the first year of an era of the resource pool, the digital transformation and upgrading of central cultural enterprises has been supported by policies. Convergence Media has become the main focus of promoting the integration of traditional media and emerging media. Besides, the Guiding Opinions on Promoting the Digitization, Transformation, and Upgrading of the Press and Publication Industry was formally released in this year, and the golden period of fiscal policy, funding support, guidance for the digital transformation and upgrading of cultural enterprises truly arrived.

In 2015, the digital publication output value reached 440.385 billion Yuan. This year is the first year of knowledge service. The knowledge service project led by the former Department of Digital Publishing of the State Administration of Press, Publication, Radio, Film and Television of The Peoples Republic of China, which was officially launched. Policy support, standard development, and the collection of pilot entities were fully conducted, a total of 8 group standards and the first batch of 28 pilot entities of knowledge service models were established. This year is the first year of ISLI international standards. ISLI was formally established as an international standard, prompting China to achieve a breakthrough in the field of international information and document identifier standards. This year is the first year of industry-level operation platforms and the third step of transformation and upgrading of central cultural enterprises guiding and supporting cultural enterprises to establish and improve industry-level digital content operation platform policies. This year is also the first year of publication integrated development, and the Guiding Opinions on Promoting the Integration of Traditional Publishing and Emerging Publishing has been formally announced, which has pointed out the direction and clarified the path for promoting the extension of traditional publishing influence to cyberspace. In this year, the second batch of one hundred national digital publishing transformation demonstration units are announced, which has established benchmarks demonstration for publishing industry.

In 2016, the digital publication output value reached 572.085 billion Yuan.This year is the first year of the title of digital publishing. After five years of preparation, the nations first title of digital publishing, the sequence of title of digital editing, was released and implemented by the former Beijing State Administration of Press, Publication, Radio, Film and Television of The Peoples Republic of China. This year is the first year of AR publications, according

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to incomplete statistics, at least 87 kinds of AR books were published in this year, an increase of 480% compared to 2015. This year is also the first year of the construction of a new think tank for press and publication. A new type of think tank represented by a think-tank led the establishment and growth of think tanks in the fields of construction, agriculture, education, and other specialized publishing fields. This year is the first year of key laboratories in the news publishing industry. The special fund for the development of cultural industries has been released for the first time in this year. And the support model of major projects market-oriented resources allocation were firstly initiated, which has strengthened the decisive role of the market in resource allocation, and put forward higher and more strict standards and more stringent requirements for cultural enterprises.

Entering a new era in 2017, digital publishing is moving from high-speed growth to high-quality development. Several major projects of the 13th Five-Year Plan for the Development of Press, Publication, Radio, Film and Television are being launched and implemented. The achievements of digital transformation and upgrading are outstanding, and the regulation of fiscal policies is more scientific and reasonable. The construction of high quality think tanks in press and publication have entered a large-scale stage, and the mechanisms have become more sound. In short, digital publishing is one of the new driving force for publishing new engines and the development of the digital economy with splendid achievements and magnificent shining points.

In May 2017, the Notice on Deepening the Digital Transformation and Upgrading of the Press and Publication Industry was formally released and two major objectives were established:①To promote press and publication enterprises to accelerate the completion of digital transformation and upgrading. ②To initially establish an industry service system for supporting the digital transformation and upgrading of the press and publication industry. At the same time, during the 13th International Cultural Industries Fair in Shenzhen, the Exhibition on the Achievements of Digital Transformation and Upgrading of the Press and Publication Industry jointly sponsored by 18 central news agencies and nearly 20 local social organizations was held, which comprehensively demonstrated the achievements of reform and development of the press and publication industry in China in recent years. It presents new trends in the digital transformation and upgrading of the press and publishing industry, disseminates and popularizes new ideas and models of integrated media.

In July 2017, the Annual Report on Chinas Digital Publishing Industry from 2016 to

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INTRODUCTION OF DIGITAL PUBLISHING IN CONTEMPORARY CHINA

2017 was released at the 7th China Digital Publishing Expo. The report shows that the income of digital publishing in 2016 was 572.085 billion Yuan, an increase of 29.9% than 2015, and it is still growing at high speed. Digital publishing in a new era, is being transformed from high speed to high quality with improving quality and enhancing efficiency as the final goal of the transformation and upgrading of press and publication industry.

In 2017, forward-looking science and technology represented by Augmented Reality(AR), Virtual Simulation, and Artificial Intelligence(AI) continued to act on the news and publishing industry, and moved in the direction of higher quality, better efficiency, and more sustainability on the road of publishing technology. The application of artificial intelligence in the news publishing industry has become a new topic and a new task in the digital transformation and upgrading of press and publication.

In October 2017, the deserved 13th Five-Year Development Plan for the Development of Press, Publication, Radio, Film and Television was finally released to the public.

In 2018, the second batch of CNONIX national standards application demonstration units was announced, a total of 29 publishers were shortlisted. The third batch of fifty five knowledge service model pilot units were also released. In addition, the second China Press and Publication Think Tank Summit Forum was successfully held in Guilin in June 27-29.