CONTENTS
Preface to Revised Edition……………………………………….…… 1
How This Book Was Written—And Why… …………….…………… 4
Nine Suggestions on How to Get the Most Out of This Book .............12
PART ONE Fundamental Techniques in Handling People
1. “If You Want to Gather Honey, Don’t Kick Over the Beehive”….… 3
2. The Big Secret of Dealing with People… ……………………..…...19
3. “He Who Can Do This Has the Whole World with Him. He Who
Cannot Walks a Lonely Way”……………………………………..…...33
PART TWO Six Ways to Make People Like You
1. Do This and You’ll Be Welcome Anywhere………………….…......57
2. A Simple Way to Make a Good First Impression………………..…..71
3. If You Don’t Do This, You Are Headed for Trouble………………...80
4. An Easy Way to Become a Good Conversationalist…………...…....90
5. How to Interest People… ……………………………………...…. 100
6. How to Make People Like You Instantly… …………………...….. 105
PART THREE How to Win People to Your Way of Thinking
1. You Can’t Win an Argument………………………………..…..… 121
2. A Sure Way of Making Enemies—And How to Avoid It…..…..… 129
3. If You’re Wrong, Admit It…..……………………………….….… 142
4. A Drop of Honey……………………………………………..…… 151
5. The Secret of Socrates………………………………………..…… 161
6. The Safety Valve in Handling Complaints………………..….…… 167
7. How to Get Cooperation…………………………………..…….… 173
8. A Formula That Will Work Wonders for You………………..…..… 179
9. What Everybody Wants… …………………………………..…..… 185
10. An Appeal That Everybody Likes……………………………....… 194
11. The Movies Do It. TV Does It. Why Don’t You Do It?…………… 200
12. When Nothing Else Works, Try This…………………………..….. 205
PART FOUR Be a Leader: How to Change People Without Giving
Offense or Arousing Resentment
1. If You Must Find Fault, This Is the Way to Begin………………… 213
2. How to Criticize—And Not Be Hated for It…………………….… 220
3. Talk About Your Own Mistakes First……………………………… 224
4. No One Likes to Take Orders……………………………………… 229
5. Let the Other Person Save Face……………………………….…… 232
6. How to Spur People On to Success………………………………… 236
7. Give a Dog a Good Name… …………………………………..…… 242
8. Make the Fault Seem Easy to Correct………………………………. 247
9. Making People Glad to Do What You Want…………………...….... 252
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