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產(chǎn)品設(shè)計(jì)與開(kāi)發(fā) 
定 價(jià)：128 元
9 7 4 8 4 7 0 1 2 2 2 1 9 讀者對(duì)象:本書(shū)既可作為從事產(chǎn)品設(shè)計(jì)與開(kāi)發(fā)的專(zhuān)業(yè)技術(shù)人員、產(chǎn)品經(jīng)理和項(xiàng)目管理人員的實(shí)踐指南，也可作為NPDP、PMP、DFSS等考試和認(rèn)證的輔助教材。 
本書(shū)全面介紹從市場(chǎng)機(jī)會(huì)識(shí)別到產(chǎn)品開(kāi)發(fā)、量產(chǎn)交付直至退市的全生命周期內(nèi)的產(chǎn)品設(shè)計(jì)與開(kāi)發(fā)方法，是涉及市場(chǎng)分析、客戶(hù)需求識(shí)別、功能設(shè)計(jì)、性能優(yōu)化、量產(chǎn)交付、工業(yè)設(shè)計(jì)、服務(wù)設(shè)計(jì)及軟件設(shè)計(jì)等一系列過(guò)程的一套結(jié)構(gòu)化產(chǎn)品開(kāi)發(fā)方法，從產(chǎn)品工業(yè)化的視角幫助讀者了解產(chǎn)品開(kāi)發(fā)的工作內(nèi)容、方法、工具以及職能任務(wù)。書(shū)中每章都使用大量實(shí)例闡述工具與開(kāi)發(fā)理念。此外，本書(shū)使用一個(gè)真實(shí)的產(chǎn)品開(kāi)發(fā)案例從頭至尾貫穿每一章，并展示了大量實(shí)際交付材料作為讀者的實(shí)戰(zhàn)參考對(duì)象。
精益六西格瑪黑帶大師、六西格瑪設(shè)計(jì)（DFSS）黑帶大師、產(chǎn)品經(jīng)理國(guó)際資格認(rèn)證（NPDP）、項(xiàng)目管理專(zhuān)業(yè)人士資格認(rèn)證（PMP）、中國(guó)國(guó)際人才交流基金會(huì)（原中國(guó)國(guó)家外國(guó)專(zhuān)家局）認(rèn)證講師、中國(guó)百?gòu)?qiáng)講師、資深項(xiàng)目管理專(zhuān)家、集成產(chǎn)品開(kāi)發(fā)（IPD）流程建設(shè)專(zhuān)家、體系建設(shè)專(zhuān)家。曾服務(wù)于多家世界500強(qiáng)外資企業(yè)，歷任創(chuàng)新與持續(xù)改善倡導(dǎo)者、項(xiàng)目管理辦公室總監(jiān)、質(zhì)量總監(jiān)、體系建設(shè)總監(jiān)、項(xiàng)目組合管理負(fù)責(zé)人、精益研發(fā)負(fù)責(zé)人、流程體系負(fù)責(zé)人、設(shè)計(jì)團(tuán)隊(duì)總負(fù)責(zé)人等。具有豐富的培訓(xùn)與咨詢(xún)經(jīng)驗(yàn)，為多家行業(yè)頂級(jí)企業(yè)提供專(zhuān)業(yè)咨詢(xún)和問(wèn)題解決服務(wù)，擁有強(qiáng)有力的現(xiàn)場(chǎng)改善和解決實(shí)際業(yè)務(wù)問(wèn)題的能力，培訓(xùn)精益六西格瑪、新產(chǎn)品開(kāi)發(fā)、項(xiàng)目管理、流程體系等各類(lèi)人才數(shù)逾萬(wàn)人。曾任泰科電子項(xiàng)目管理辦公室負(fù)責(zé)人，六西格瑪黑帶大師曾任遠(yuǎn)景能源項(xiàng)目管理辦公室總監(jiān)，IPD總監(jiān)，六西格瑪黑帶大師曾任耐世特汽車(chē)亞太持續(xù)改善倡導(dǎo)者（總監(jiān)級(jí)），六西格瑪黑帶大師現(xiàn)任耐世特(中國(guó))投資有限公司電驅(qū)動(dòng)質(zhì)量總監(jiān)。
第1 章 緒論 ................................................................................................................................................ 1
1.1 產(chǎn)品與產(chǎn)品開(kāi)發(fā) .................................................................................................................... 1 1.2 產(chǎn)品開(kāi)發(fā)過(guò)程的特征 ............................................................................................................ 2 1.3 評(píng)價(jià)產(chǎn)品設(shè)計(jì)與開(kāi)發(fā)的指標(biāo) ................................................................................................ 3 1.4 產(chǎn)品開(kāi)發(fā)的工具集 ................................................................................................................ 8 第2 章 產(chǎn)品開(kāi)發(fā)的組織與角色 .............................................................................................................. 10 2.1 產(chǎn)品開(kāi)發(fā)的組織特征 .......................................................................................................... 10 2.2 技術(shù)或產(chǎn)品開(kāi)發(fā)的必要環(huán)境 .............................................................................................. 11 2.3 產(chǎn)品開(kāi)發(fā)的組織形式 .......................................................................................................... 13 2.4 必要的角色 .......................................................................................................................... 14 2.5 典型挑戰(zhàn)與應(yīng)對(duì) .................................................................................................................. 16 案例展示 ....................................................................................................................................... 19 第3 章 產(chǎn)品規(guī)劃 ...................................................................................................................................... 21 3.1 產(chǎn)品戰(zhàn)略與平臺(tái)規(guī)劃 .......................................................................................................... 21 3.2 產(chǎn)品開(kāi)發(fā)路線圖 .................................................................................................................. 23 3.3 產(chǎn)品架構(gòu)設(shè)計(jì) ...................................................................................................................... 25 3.4 產(chǎn)品開(kāi)發(fā)類(lèi)型 ...................................................................................................................... 28 3.5 開(kāi)發(fā)資源準(zhǔn)備 ...................................................................................................................... 31 3.6 技術(shù)準(zhǔn)備與前期技術(shù)開(kāi)發(fā) .................................................................................................. 33 案例展示 ....................................................................................................................................... 36 第4 章 產(chǎn)品開(kāi)發(fā)流程 .............................................................................................................................. 40 4.1 產(chǎn)品開(kāi)發(fā)的必要階段 .......................................................................................................... 40 4.2 典型的開(kāi)發(fā)流程 .................................................................................................................. 43 4.3 開(kāi)發(fā)階段的任務(wù)與交付物 .................................................................................................. 50 4.4 開(kāi)發(fā)流程的建設(shè)與管理 ...................................................................................................... 59 4.5 開(kāi)發(fā)流程的最佳實(shí)踐 .......................................................................................................... 60 案例展示 ....................................................................................................................................... 62 第5 章 項(xiàng)目管理 ...................................................................................................................................... 69 5.1 項(xiàng)目管理與產(chǎn)品開(kāi)發(fā)的關(guān)系 .............................................................................................. 69 5.2 項(xiàng)目管理的核心理念 .......................................................................................................... 71 5.3 項(xiàng)目的基本屬性與評(píng)價(jià)方法 .............................................................................................. 73 5.4 典型的項(xiàng)目文件 .................................................................................................................. 75 5.5 項(xiàng)目執(zhí)行與評(píng)價(jià) .................................................................................................................. 80 案例展示 ....................................................................................................................................... 82 第6 章 需求管理 ...................................................................................................................................... 89 6.1 產(chǎn)品開(kāi)發(fā)需求 ...................................................................................................................... 89 6.2 需求管理與卡諾模型 .......................................................................................................... 92 6.3 需求的翻譯、分解與傳遞 .................................................................................................. 95 6.4 產(chǎn)品需求文件與質(zhì)量功能展開(kāi) .......................................................................................... 97 6.5 需求實(shí)現(xiàn)的評(píng)價(jià)標(biāo)準(zhǔn) ........................................................................................................ 102 案例展示 ..................................................................................................................................... 103 第7 章 市場(chǎng)信息收集 ............................................................................................................................ 108 7.1 市場(chǎng)信息與市場(chǎng)細(xì)分 ........................................................................................................ 108 7.2 市場(chǎng)信息收集的方式 .........................................................................................................111 7.3 處理市場(chǎng)信息的工具 ........................................................................................................ 113 7.4 市場(chǎng)信息評(píng)價(jià)與驅(qū)動(dòng) ........................................................................................................ 120 案例展示 ..................................................................................................................................... 123 第8 章 創(chuàng)意過(guò)程 .................................................................................................................................... 127 8.1 需求理解與創(chuàng)意階段 ........................................................................................................ 127 8.2 創(chuàng)意階段的典型過(guò)程 ........................................................................................................ 130 8.3 常見(jiàn)的創(chuàng)新工具 ................................................................................................................ 131 8.4 概念設(shè)計(jì) ............................................................................................................................ 142 8.5 從方案列表到概念設(shè)計(jì)列表 ............................................................................................ 144 案例展示 ..................................................................................................................................... 148 第9 章 概念選擇 .................................................................................................................................... 150 9.1 概念選擇的標(biāo)準(zhǔn) ................................................................................................................ 150 9.2 概念選擇的方式 ................................................................................................................ 152 9.3 概念選擇矩陣的應(yīng)用 ........................................................................................................ 153 9.4 概念選擇的輸出和后續(xù)規(guī)劃 ............................................................................................ 158 9.5 低水平概念設(shè)計(jì)與架構(gòu)設(shè)計(jì) ............................................................................................ 159 9.6 逆向工程 ............................................................................................................................ 162 案例展示 ..................................................................................................................................... 165 第10 章 功能初步實(shí)現(xiàn) .......................................................................................................................... 168 10.1 產(chǎn)品功能列表與關(guān)鍵特性 .............................................................................................. 168 10.2 公理設(shè)計(jì) .......................................................................................................................... 170 10.3 設(shè)計(jì)評(píng)估與失效模式分析 .............................................................................................. 176 10.4 產(chǎn)品詳細(xì)設(shè)計(jì) .................................................................................................................. 182 10.5 實(shí)物類(lèi)產(chǎn)品的詳細(xì)設(shè)計(jì)步驟 .......................................................................................... 184 10.6 物料清單 .......................................................................................................................... 192 案例展示 ..................................................................................................................................... 195 第11 章 產(chǎn)品原型與評(píng)估 ...................................................................................................................... 211 11.1 制作產(chǎn)品原型 .................................................................................................................. 211 11.2 非功能原型與功能原型的差異 ...................................................................................... 213 11.3 產(chǎn)品原型的初步評(píng)估 ...................................................................................................... 216 11.4 MVP 的概念 .................................................................................................................... 218 案例展示 ..................................................................................................................................... 220 第12 章 測(cè)試驗(yàn)證與優(yōu)化 ...................................................................................................................... 228 12.1 需求分解與測(cè)試驗(yàn)證規(guī)劃 .............................................................................................. 228 12.2 V＆V 模型介紹 ................................................................................................................ 230 12.3 測(cè)試驗(yàn)證的規(guī)劃與實(shí)施 .................................................................................................. 233 12.4 評(píng)估測(cè)試驗(yàn)證的結(jié)果 ...................................................................................................... 238 12.5 優(yōu)化產(chǎn)品的性能 .............................................................................................................. 239 12.6 應(yīng)用統(tǒng)計(jì)學(xué)在驗(yàn)證優(yōu)化過(guò)程中的應(yīng)用 .......................................................................... 241 案例展示 ..................................................................................................................................... 245 第13 章 試驗(yàn)設(shè)計(jì)與穩(wěn)健性設(shè)計(jì) .......................................................................................................... 250 13.1 試驗(yàn)設(shè)計(jì)的基礎(chǔ)介紹 ...................................................................................................... 250 13.2 試驗(yàn)設(shè)計(jì)與產(chǎn)品性能優(yōu)化 .............................................................................................. 255 13.3 試驗(yàn)設(shè)計(jì)的常見(jiàn)類(lèi)型與應(yīng)用 .......................................................................................... 261 13.4 穩(wěn)健性與穩(wěn)健性設(shè)計(jì) ...................................................................................................... 265 13.5 田口試驗(yàn)在穩(wěn)健性設(shè)計(jì)的應(yīng)用 ...................................................................................... 267 案例展示 ..................................................................................................................................... 273 第14 章 產(chǎn)品可靠性設(shè)計(jì) ...................................................................................................................... 279 14.1 產(chǎn)品可靠性與質(zhì)量的區(qū)別 .............................................................................................. 279 14.2 規(guī)劃可靠性設(shè)計(jì) .............................................................................................................. 281 14.3 可靠性框圖與模型分析 .................................................................................................. 284 14.4 可靠性驗(yàn)證與加速壽命試驗(yàn) .......................................................................................... 292 14.5 如何評(píng)價(jià)可靠性設(shè)計(jì) ...................................................................................................... 301 案例展示 ..................................................................................................................................... 304 第15 章 工業(yè)設(shè)計(jì) .................................................................................................................................. 307 15.1 工業(yè)設(shè)計(jì)的分類(lèi) .............................................................................................................. 307 15.2 工業(yè)設(shè)計(jì)與工程設(shè)計(jì)的區(qū)別 .......................................................................................... 309 15.3 外觀設(shè)計(jì)和界面設(shè)計(jì) ...................................................................................................... 312 15.4 工業(yè)設(shè)計(jì)對(duì)產(chǎn)品的影響 .................................................................................................. 317 15.5 評(píng)價(jià)工業(yè)設(shè)計(jì)的方式 ...................................................................................................... 320 案例展示 ..................................................................................................................................... 322 第16 章 DFX ........................................................................................................................................ 324 16.1 DFX 理念 ......................................................................................................................... 324 16.2 面向生產(chǎn)制造的設(shè)計(jì) ...................................................................................................... 325 16.3 面向測(cè)試的設(shè)計(jì) .............................................................................................................. 332 16.4 面向環(huán)境的設(shè)計(jì) .............................................................................................................. 334 16.5 面向六西格瑪?shù)脑O(shè)計(jì) ...................................................................................................... 337 案例展示 ..................................................................................................................................... 339 第17 章 工業(yè)化過(guò)程 .............................................................................................................................. 344 17.1 公差設(shè)計(jì) .......................................................................................................................... 344 17.2 從黃金樣品到設(shè)計(jì)發(fā)布 .................................................................................................. 350 17.3 設(shè)計(jì)質(zhì)量對(duì)量產(chǎn)質(zhì)量的影響 .......................................................................................... 351 17.4 設(shè)計(jì)發(fā)布與產(chǎn)品過(guò)程能力 .............................................................................................. 353 17.5 供應(yīng)鏈支持 ...................................................................................................................... 357 17.6 生產(chǎn)件批準(zhǔn)程序 .............................................................................................................. 360 案例展示 ..................................................................................................................................... 362 第18 章 產(chǎn)品設(shè)計(jì)交付與量產(chǎn) .............................................................................................................. 367 18.1 產(chǎn)品設(shè)計(jì)交付包 .............................................................................................................. 367 18.2 量產(chǎn)后的提升規(guī)劃 .......................................................................................................... 369 18.3 產(chǎn)品設(shè)計(jì)與開(kāi)發(fā)的最終評(píng)價(jià) .......................................................................................... 372 18.4 客戶(hù)滿意度與平衡計(jì)分卡 .............................................................................................. 373 案例展示 ..................................................................................................................................... 376 第19 章 知識(shí)產(chǎn)權(quán) .................................................................................................................................. 384 19.1 知識(shí)產(chǎn)權(quán)對(duì)企業(yè)的重要性 .............................................................................................. 384 19.2 知識(shí)產(chǎn)權(quán)的分類(lèi) .............................................................................................................. 385 19.3 知識(shí)產(chǎn)權(quán)策略和申請(qǐng)步驟 .............................................................................................. 389 19.4 管理知識(shí)產(chǎn)權(quán)與常見(jiàn)問(wèn)題的規(guī)避方式 .......................................................................... 392 案例展示 ..................................................................................................................................... 394 第20 章 產(chǎn)品的生命周期管理 .............................................................................................................. 398 20.1 產(chǎn)品生命周期管理與可靠性管理 .................................................................................. 398 20.2 產(chǎn)品全生命周期與市場(chǎng)生命周期 .................................................................................. 401 20.3 企業(yè)在產(chǎn)品生命周期中的責(zé)任與應(yīng)對(duì) .......................................................................... 406 20.4 實(shí)現(xiàn)可持續(xù)發(fā)展的生命周期管理與產(chǎn)品開(kāi)發(fā) .............................................................. 408 案例展示 ..................................................................................................................................... 409 第21 章 六西格瑪設(shè)計(jì) .......................................................................................................................... 412 21.1 關(guān)于六西格瑪與六西格瑪設(shè)計(jì) ...................................................................................... 412 21.2 六西格瑪設(shè)計(jì)的主要模塊 .............................................................................................. 415 21.3 六西格瑪設(shè)計(jì)的應(yīng)用流程 .............................................................................................. 417 21.4 六西格瑪設(shè)計(jì)的發(fā)展趨勢(shì) .............................................................................................. 420 第22 章 服務(wù)類(lèi)產(chǎn)品設(shè)計(jì) ...................................................................................................................... 422 22.1 服務(wù)類(lèi)產(chǎn)品的特征 .......................................................................................................... 422 22.2 客戶(hù)需求與開(kāi)發(fā)理念 ...................................................................................................... 424 22.3 服務(wù)類(lèi)產(chǎn)品的開(kāi)發(fā)過(guò)程 .................................................................................................. 426 22.4 服務(wù)類(lèi)產(chǎn)品的評(píng)價(jià)標(biāo)準(zhǔn) .................................................................................................. 428 第23 章 軟件類(lèi)產(chǎn)品設(shè)計(jì)...................................................................................................................... 430 23.1 軟件類(lèi)產(chǎn)品的特征 .......................................................................................................... 430 23.2 與實(shí)物類(lèi)產(chǎn)品開(kāi)發(fā)的差異 .............................................................................................. 432 23.3 開(kāi)發(fā)模型和敏捷方法 ...................................................................................................... 434 23.4 軟件或系統(tǒng)的界面設(shè)計(jì) .................................................................................................. 438 23.5 嵌入式軟件與整合的開(kāi)發(fā)模式 ...................................................................................... 443 關(guān)鍵術(shù)語(yǔ)表 ................................................................................................................................................ 445
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