本書簡單、明了地把撰寫國際商業(yè)汁劃書的復雜過程掰開揉碎并傳授給我們，使任何一個有志創(chuàng)業(yè)的年輕人、尋求重新?lián)駱I(yè)的下崗者、發(fā)現(xiàn)了獨特市場機會的生意人、具有創(chuàng)新理念和獨特創(chuàng)意的管理人，在讀完本書之后，都可以摩拳擦掌、信心百倍地撰寫自己的國際商業(yè)計劃書。如果說上個世紀80年代的中國，眾多的創(chuàng)業(yè)家和企業(yè)家，是出于貧窮和無奈，靠直覺和天賦打下一片商業(yè)天地，那么今天，有知識、有報負、有眼光的企業(yè)家則必須走上系統(tǒng)自覺有準備的國際化之路。撰寫一份有說服力的國際商業(yè)汁劃書正是企業(yè)進行各項商業(yè)投資和拓展活動的必要保證。本書淺顯易懂，可操作性強，是撰寫商業(yè)計劃書快速入門的好教材。 本書適用于各類商務英語大學本科、專科學生；合資、獨資、國有企業(yè)公司的企業(yè)活動策劃人員；各類商務寫作和企業(yè)策劃培訓人員；也適合作為工商管理碩士創(chuàng)業(yè)學課程的輔助教材。
Chapter 1: WHY WRITE AN INTERNATIONAL BUSINESS PLAN.9
Chapter 2: BASIC PLAN ELEMENTS AND VARIATIONS
Chapter 3: BUILDING A PLAN: FUNDAMENTAL ISSUES
Chapter 4: BUILDING A PLAN: GLOBAL EXPANSION ISSUES
Chapter 5: ASSEMBLING THE WORKING GROUP
Chapter 6: PLAN SECTION 1: INTRODUCTION
Chapter 7: PLAN SECTION 2: COMPANY BACKGROUND AND DESCRIPTION
Chapter 8: PLAN SECTION 3: PRODUCTS AND SERVICES
Chapter 9: PLAN SECTION 4: MANUFACTURING OR METHODOLOGY
Chapter 10: PLAN SECTION 5: MARKETING
Chapter 11: PLAN SECTION 6: MANAGEMENT AND ORGANIZATIONAL STRUCTURE
Chapter 12: PLAN SECTION 7: HUMAN RESOURCES
Chapter 13: PLAN SECTION 8: SPECIAL TOPICS
Chapter 14: PLAN SECTION 9: FINANCIAL INFORMATION
Chapter 15: BUSINESS PLAN DRAFTING WORKSHEET
Chapter 16: SAMPLE PLAN #1: SOFTWARE COMPANY
Chapter 17: SAMPLE PLAN #2: TECHNOLOGY MANUFACTURER
Chapter 18: SAMPLE PLAN #3: GOODS & SERVICES RETAILER
Chapter 19: SAMPLE NON-DISCLOSURE AGREEMENT
Chapter 20: SAMPLE FINANCIAL STATEMENTS
Chapter 21: SAMPLE COVER PAGE AND LEGENDS
Chapter 22: GLOSSARY
Chapter 23: RESOURCES
THE AUTHORS
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