全國高職高專規(guī)劃教材·國際貿(mào)易系列：商務(wù)英語函電
定 價(jià)：30 元
叢書名：全國高職高專規(guī)劃教材·國際貿(mào)易系列
- 作者：周峰 ，魏莉霞 編
- 出版時(shí)間：2013/1/1
- ISBN：9787301219003
- 出 版 社：北京大學(xué)出版社
- 中圖法分類：H315
- 頁碼：245
- 紙張：膠版紙
- 版次：1
- 開本：16開
《全國高職高專規(guī)劃教材·國際貿(mào)易系列：商務(wù)英語函電》從高職高專院校“商務(wù)英語函電”課程的教學(xué)實(shí)際出發(fā)，遵循“實(shí)用、夠用、能用”的原則，注重學(xué)習(xí)者實(shí)踐操作技能的培養(yǎng)。全書共分12章，主要內(nèi)容涵蓋了國際商務(wù)活動(dòng)中建立業(yè)務(wù)關(guān)系、詢價(jià)及回復(fù)、報(bào)盤與還盤、促銷、訂貨下單、付款、包裝、保險(xiǎn)、裝運(yùn)、投訴理賠、代理等業(yè)務(wù)環(huán)節(jié)，并以外貿(mào)業(yè)務(wù)員崗位典型工作任務(wù)為導(dǎo)向，通過業(yè)務(wù)背景知識介紹、核心句型學(xué)習(xí)、實(shí)例分析、模擬套寫、考證實(shí)戰(zhàn)、課后拓展等多種形式，使學(xué)習(xí)者科學(xué)有效地掌握處理各種外貿(mào)業(yè)務(wù)函電的技巧和方法。
《全國高職高專規(guī)劃教材·國際貿(mào)易系列：商務(wù)英語函電》不僅可作為高職高專院校國際貿(mào)易、商務(wù)英語等涉外類專業(yè)學(xué)生課程教學(xué)使用，也可供準(zhǔn)備參加全國外銷員職業(yè)資格、全國商務(wù)英語翻譯職業(yè)資格、劍橋國際商務(wù)英語等各類商務(wù)英語考試的考生復(fù)習(xí)備考以及外經(jīng)貿(mào)從業(yè)人員閱讀。
“商務(wù)英語函電”是高職高專院校對外貿(mào)易類專業(yè)的核心課程之一，其特點(diǎn)是要求學(xué)生能將英語語言技能與具體的外貿(mào)業(yè)務(wù)相結(jié)合，因而實(shí)際操作性很強(qiáng)。本教材是《國際商務(wù)函電》的修訂版，所涉內(nèi)容涵蓋了國際商務(wù)活動(dòng)中建立業(yè)務(wù)關(guān)系、詢價(jià)及回復(fù)、報(bào)盤與還盤、促銷、訂貨下單、付款、包裝、保險(xiǎn)、裝運(yùn)、投訴理賠、代理等業(yè)務(wù)環(huán)節(jié)，并以外貿(mào)業(yè)務(wù)員崗位典型工作任務(wù)為導(dǎo)向，通過業(yè)務(wù)背景知識介紹、核心句型學(xué)習(xí)、實(shí)例分析、模擬套寫、考證實(shí)戰(zhàn)、課后拓展等多種形式，使學(xué)習(xí)者科學(xué)有效地掌握處理各種外貿(mào)業(yè)務(wù)函電的技巧和方法。同時(shí)，該教材注重培養(yǎng)學(xué)習(xí)者對外貿(mào)英語函電的書面交際能力和實(shí)踐操作能力，因而有助于滿足其將來從事外貿(mào)崗位順利完成各項(xiàng)實(shí)際業(yè)務(wù)的需要，同時(shí)也為在校生和外經(jīng)貿(mào)從業(yè)人員參加外貿(mào)類職業(yè)證格考試提供幫助。
本教材為2012年浙江省教育廳科研項(xiàng)目“示范性高職院校ESP特色課程建設(shè)實(shí)證研究”成果之一（項(xiàng)目編號：Y201223177），“第三期全國高職高專英語類專業(yè)教學(xué)改革立項(xiàng)課題——基于典型工作任務(wù)的高職商務(wù)英語課程設(shè)計(jì)與教學(xué)實(shí)施”（項(xiàng)目編號：GZG27611-084）成果之一。
Unit 1 Introduction of Business Letters
Learning Aims
Background Knowledge
Writing Tips
Exercises
Supplementary Reading
Unit 2 Establishment of Business Relations
Leaming Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters
Unit 3 Enquiries and Replies
Learning Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters
Unit 4 Offers, Counter-offers and Acceptance
Learning Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters
Unit 5 Sales Promotion
Learning Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters
Unit 6 Orders and Acknowledgements
Learning Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters
Unit 7 Terms of Payment
Learning Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters
Unit 8 Packing
Unit 9 Insurance
Unit 10 Shipment
Unit 11 Complaints and Claims
Unit 12 Agency
Key to Exercises
Bibliography（參考文獻(xiàn)）
Beware of Setting a Minimum Counter Price
Setting a firm minimum counter price is a big mistake that some sellers make. Depending onthe deal and the buyer your counter offer should be flexible. For example， after investigating themarket， you set your asking price at USD 350，000. Your minimum price may be USD 320，000. Ifyou are offered your minimum， you sell. Ifyou are offered lower， you don't sell. It sounds simple.
Unfortunately， in this mindset， you box yourselfinto a limited deal. You want to be flexiblewhen negotiating. Let us review our last example. The buyer offers USD 300，000. The sellerrejects and counters with the minimum of USD 320，000.
The buyer counters with USD 305，000 again. Where do you go from here？ You have alreadyoffered your lowest minimum counteroffer. The only recourse would be to repeat your same offer.
One strategy would be to counter lower at USD 315，000. Or what if the buyer is willing topay more than your minimum？
The buyer might be willing to pay USD 330，000. You will actually have lost money againby countering too low.
There are housing situations where you are just lucky to be paying off the mortgage，commission， and closing costs. You might be offered a little less but you accept to some cash to save your credit. In this case， setting a minimum price would be reasonable.
If you do feel the need to set a minimum counter price， don't set it in stone.
Try to Get a Sense of the Buyer Your counteroffer is not the final transaction. It is one step in the negotiating process. Youcounter. The buyer will counter your offer. You will then counter back. This process will repeat until the deal is made.
Therefore， your counteroffer should not be your best and lowest. The buyer's first offer isusually a low-ball offer. A seller's first counter is a high-ball offer. Both parties are testing to see how the other will respond.
Let the buyer know you are willing to negotiate. You ask USD 340，000， the buyer offersUSD 300，000. You counter USD 335，000. You must also send the message that you are not willing to drop your price too much.
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