定 價：29 元
叢書名：21世紀(jì)課程規(guī)劃系列教材
- 作者：王玉環(huán) ，李金珊 著
- 出版時間：2011/4/1
- ISBN：9787301185551
- 出 版 社：北京大學(xué)出版社
- 中圖法分類：G115
- 頁碼：197
- 紙張：膠版紙
- 版次：1
- 開本：16開
Intercultural Communication introduces the major principles of interculturalcommunication and demonstrates these principles in action by exploringdifferences in perception, world views, values, and verbal and nonverbalmessages. The book also includes current examples and concrete strategiesfor improving intercultural communication. The book is divided into eightchapters.
Chapter One Introduction to Intercultural Communication 1
1. The Chronological Development of Intercultural Communication
（1） The Contemporary Intercultural Communication in the U.S.A.
（2） Intercultural Communication in China
2. The Nature of Intercultural Communication
3. Factors of the Development of Intercultural Communication
（1） Technological Development
（2） Globalization of the Economy
（3） Widespread Population Migration
4. Why Study Intercultural Communication
Chapter Two Culture and Cultural Patterns
1. The Nature of Culture
2. Characteristics of Culture
3. Whole Culture and Subculture
4. The Nature of Cultural Patterns
5. Components of Cultural Patterns
（1） Beliefs
（2） Values
（3） Norms
（4） Social Practices
6. An Overview of Five Cultural Orientations
（1） Activity Orientation
（2） Social Relations Orientation
（3） Self-Orientation
（4） World Orientation
（5） Time orientation
7. Cultural Patterns and Intercultural Competence
Chapter Three Culture and Cultural Context
1. Cultural Context
2. Individualism and Collectivism
（1） Individualism
1） The American Values of Individualism
（2） Collectivism l
1） The Japanese Values of Collectivism 2
2） The Chinese Values of Collectivism
（3） Individualist-Collectivist Priorities
3. Low-Context and High-Context Communication
（1） Low-context Communication
（2） High-context Communication
（3） Characteristics of Low-Context and High-Context Communication
4. Value Orientations
（1） The Nature of Values
（2） Western Values
（3） Eastern Values
5. Values and Communication
Chapter Four Physical Environment and Culture
1. Physical Environment and Culture
2. Natural Environment and Culture
3. The Built Environment and Culture
4. City Architectural Styles and Culture
5. House Designs and Culture
6. Group and Individual Field Protection and Culture
7. Privacy
8. Time Orientations
（1） Monochronic Time Orientation
（2） Polychronic Time Orientation 2
（3） Characteristics of Monochronic and Polychronic Time Orientation 2
……
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