定 價：28 元
叢書名：全國高職高專國際商務(wù)類規(guī)劃教材
- 作者：趙春漫 編
- 出版時間：2011/2/1
- ISBN：9787301180167
- 出 版 社：北京大學(xué)出版社
- 中圖法分類：F74
- 頁碼：221
- 紙張：膠版紙
- 版次：1
- 開本：16開
趙春漫主編的《外貿(mào)英語函電》共分11章，第1章簡要介紹外貿(mào)信函的基本要素、格式和寫作原則。第2～10章講授外貿(mào)進出口流程的主要環(huán)節(jié)：建立業(yè)務(wù)關(guān)系、詢盤與回復(fù)、報盤與還盤、達成交易、支付、包裝、裝運、保險、投訴與索賠等，側(cè)重于對該外貿(mào)環(huán)節(jié)中最常用的幾類信函的介紹。每章分為若干個針對該外貿(mào)環(huán)節(jié)的具體寫作任務(wù)，包括概述、寫作技巧、信函實例、有用的表達和典型句型、實訓(xùn)項目、選擇性的學(xué)習(xí)材料和課后習(xí)題。第11章簡要介紹傳真和電子郵件的基本要素和寫作要點。
《外貿(mào)英語函電》適用于高等職業(yè)技術(shù)學(xué)院、繼續(xù)教育學(xué)院等大專層次的國際貿(mào)易、商務(wù)英語、國際商務(wù)等相關(guān)專業(yè)的教學(xué)及外貿(mào)行業(yè)的培訓(xùn)，也可供從事國際交流和對外貿(mào)易的從業(yè)人員自學(xué)或參考。
Chapter 1 Basic Knowledge and Layout of a Business Letter
Chapter 2 Establishing Business Relations
Task 1 Establishment of Business Relations
Task 2 Credit & Status Enquiries
Chapter 3 Enquiry and Reply
Task 1 Making an Enquiry
Task 2 Reply to an Enquiry
Chapter 4 Offer and Counter-offer
Task 1 Making an Offer
Task 2 Making a Counter-offer
Chapter 5 Conclusion of Business
Task 1 Placing an Order
Task 2 Accepting an Order
Task 3 Declining an Order
Chapter 6 Terms of Payment
Task 1 Negotiating Payment Terms
Task 2 Urging & Advising Establishment of an L/C
Task 3 Requesting to Amend an L/C
Chapter 7 Packing
Task 1 Informing Packing Requirements
Task 2 Reply to Packing Issues
Chapter 8 Shipment
Task 1 Giving Shipping Instructions
Task 2 Urging a Timely Shipment
Task 3 Giving Shipping Advice
Task 4 Asking for an Amendment to Shipment Clause
Chapter 9 Insurance
Task 1 Requesting the Exporter to Cover Insurance
Task 2 Type of Coverage Adopted
Task 3 Reply to the Letter Requesting Excessive Insurance
Chapter 10 Complaint and Claim
Task 1 Making Complaints or Claims
Task 2 Reply to Complaints and Claims
Chapter 11 Fax & E-mail
附錄 外貿(mào)函電常用詞匯
參考文獻
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