定 價(jià)：29.8 元
叢書(shū)名：21世紀(jì)商務(wù)英語(yǔ)系列教材
- 作者：王元歌，劉輝
- 出版時(shí)間：2007/7/1
- ISBN：9787301122594
- 出 版 社：北京大學(xué)出版社
- 中圖法分類：F71
- 頁(yè)碼：293
- 紙張：膠版紙
- 版次：1
- 開(kāi)本：16K
《商務(wù)英語(yǔ)閱讀教程》共18個(gè)單元，內(nèi)容包括國(guó)際貿(mào)易、國(guó)際金融、國(guó)際營(yíng)銷、國(guó)際投資、國(guó)際商法、公司治理、物流、電子商務(wù)、國(guó)際商務(wù)組織等方面。每單元都由Text A和Text B兩篇文章組成：Text A是主課文、Text B是在主課文的基礎(chǔ)上提供的閱讀材料，對(duì)主課文的內(nèi)容進(jìn)行補(bǔ)充；TextA包括課文，并對(duì)課文中的重點(diǎn)單詞、短語(yǔ)、專有名詞和商務(wù)術(shù)語(yǔ)進(jìn)行釋義，對(duì)課文中的難句進(jìn)行注釋，并附有大量練習(xí)；Text B包括課文和閱讀理解型問(wèn)題。
《商務(wù)英語(yǔ)閱讀教程》依據(jù)國(guó)際商務(wù)活動(dòng)的各個(gè)重要環(huán)節(jié)編寫而成，強(qiáng)調(diào)英語(yǔ)作為語(yǔ)言在商務(wù)活動(dòng)中的使用；旨在通過(guò)對(duì)商務(wù)英語(yǔ)文章的閱讀和大量練習(xí)，培養(yǎng)學(xué)生掌握有關(guān)商務(wù)的專門術(shù)語(yǔ)，了解商務(wù)英語(yǔ)文章的語(yǔ)法和文體特點(diǎn)，提高學(xué)生閱讀商務(wù)專業(yè)書(shū)刊的能力和在國(guó)際商務(wù)實(shí)踐中運(yùn)用英語(yǔ)的能力。我們希望通過(guò)本教程的學(xué)習(xí)，學(xué)生既能提高國(guó)際商務(wù)方面的英語(yǔ)水平，又能獲得國(guó)際商務(wù)方面的重要理論和知識(shí)。
Unit 1 Entering Foreign Markets
Text A Deciding How to Enter Foreign Markets
Text B Cooperative Joint Ventures in China
Unit 2 International Trade Theories
Text A Basic Theories of International Trade
Text B Protectionism Versus Free Trade
Unit 3 International Trade in Services
Text A The Importance of Services in International Trade：Defining Trade in Services
Text B Services in the World Economy
Unit 4 Technology Transfer
Text A Understanding Technology Transfer
Text B International Technology Transfer and Intellectual Property Rights
Unit 5 Trade Barriers
Text A Forms of Trade Barriers
Text B How to Hurdle the Barrier
Unit 6 International Trade of China
Text A China s Trade： Growth and Diversification
Text B China, US Complementary in Trade
Unit 7 Marketing Strategy
Text A The Four Ps of the Marketing Strategy
Text B Uncontrollable Variables in Marketing Strategy
Unit 8 Marketing Environment
Text A The Major Macroenvironment Forces
Text B Host Country Political and Legal Environment
Unit 9 Advertising
Text A The World of Advertising
Text B Television Advertising and Radio Advertising
Unit 10 International Payment
Text A Basic Methods of International Payments and Settlements
Text B Multinational and Foreign Exchange
Unit 11 Foreign Exchange Rate
Text A The Functions of the Foreign Exchange Market
Text B The Asian Crisis
Unit 12 Securities Market
Text A Why Do Securities Markets Exist
Text B Investment Management in the 1990s
Unit 13 Monetary Policy and Fiscal Policy
Text A The Basic Idea of Monetary and Fiscal Policy
Text B China s Monetary Policy in the Coming Years
Unit 14 International Corporate Governance
Text A International Corporate Governance
Text B Corporate Governance in China
Unit 15 Human Resources Management
Text A Human Resources Management
Text B Job Termination and Retirement
Unit 16 Global Logistics
Text A Global Integrated Logistics
Text B Logistics in Creating a Recycling Economy
Unit 17 E-commerce
Text A Understanding E-commerce
Text B Understanding E-commerce in China
Unit 18 International Business Organizations
Text A World Trade Organization
Text B Asia-Pacific Economic Cooperation
Key
Glossary
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