定 價(jià)：22 元
叢書名：普通高等院校“十二五”規(guī)劃重點(diǎn)教材
- 作者：李朝民主編
- 出版時(shí)間：2012/4/1
- ISBN：9787542934161
- 出 版 社：立信會(huì)計(jì)出版社
- 中圖法分類：H315
- 頁(yè)碼：169頁(yè)
- 紙張：膠版紙
- 版次：1
- 開本：16開
《國(guó)際貿(mào)易系列：外貿(mào)英語(yǔ)函電》克服了多數(shù)教材重語(yǔ)言形式輕語(yǔ)言能力的弊端，突出函電寫作交際能力的培養(yǎng)，通過(guò)介紹貫穿國(guó)際貿(mào)易實(shí)務(wù)各個(gè)環(huán)節(jié)的真實(shí)函電樣本，提高實(shí)用性。本書可供高等院校國(guó)際貿(mào)易、國(guó)際商務(wù)、國(guó)際營(yíng)銷等涉外專業(yè)的學(xué)生使用，也可作為外貿(mào)從業(yè)人員參加外銷員考試的培訓(xùn)教材和自學(xué)使用。
Unit l Fundamentals of Writing all English Business letter
Introduction t
Wordstt
Useful Expressions
Exercisest
Supplement：General Procedures of Export＆Import Transaction
Unit 2 Establishing Business Relations
Introduction
CASE 1 A Request to English Business Relations
CASE 2 Exporters Self Introduction
CASE 3 Importers Self Introduction
CASE 4 Exporter Writes to Importer
CASE 5 Importer Writes to Exporter
Words
Useful Expressions
Exereises
Supplement：Canton Fair（http：／／wwwcantonfairorgcn／cn）
Unit 3 Hosting a Visiting Delegation and Individuals
Introduction
CASE 1 Invitation
CASE 2 Positive Response
CASE 3 Itineraries and Programs
CASE 4 Negative Response
CASE 5 letters of Thanks on Return
Words
Useful Expressions
Exereises
SupplementCommon Business organizationt
Unit 4 Enquiries offers
Introduction
CASE 1 A General Enquiry
CASE 2 The Reply to a General Enquiry
CASE 3 A Specific Enquiry
CASE 4 The Reply to a Specific Enquiry
CASE 5 Making a Firm offer
CASE 6 Making a Non Firm offer
Words
Useful Expressions
Exereises
Supplement Trade Terms
Unit 5 Price Disputation
Introduction
CASE 1 Counteroffer
CASE 2 Acceptance
Wordstt
Useful Expressions
Exercisestt
Supplement Pricing Methods
Unit 6 ordering
Introduction
CASE l Placing an order
CASE 2 Confirming an order
CASE 3 Declining an C）rder
CASE 4 Execution of an order
Wordst
Useful Expressions
Exercises
SupplementWords about order
Unit 7 Payment
Introduction
CASE 1 Introduction to Terms of Payment
CASE 2 Accepting D／P Terms
CASE 3 Urging Establishment of l／C
CASE 4 Advising Establishment of l／C
CASE 5 Asking for Amendment to l／C
CASE 6 Asking for Extension of the l／C
Words
Useful Expressions
Exercisest
Supplement：Soft Clauses
Unit 8 Packingtt
Introduction
CASE 1 The Buyer Agrees to the Packing
CASE 2 Proposal of Packing
CASE 3 A Reply of Packing
CASE 4 Acknowledgement of Packing
CASE 5 A Claim for Poor Packing
Words
Useful Expressions
Exereisest
Supplement：An Introduction of China Packaging Federation
Unit 9 Transport
Introduction
CASE 1 Chartering Ships and Reply
CASE 2 Shipment Instruction
CASE 3 Urging Shipment
CASE 4 Request for Extending l／C and Reply
CASE 5 Asking for Transshipment and Reply
CASE 6 Shipping Advice
Wordsttt
Useful Expressions
Exercises
Supplement Port of Shipment and Port of Destination
Unit 10 Insurance
Introduction
CASE l Asking for Insurance Arrangement and Reply
CASE 2 Clarifieation of InsuranceFerms
CASE 3 Application for Insurance
CASE 4 Informing Insurance Date
CASE 5 Making Claims
Words
Useful Expressions
Exercises
Supplement：Insurance Terms
Unit 11 ComplaintClaim and Settlement
Introduction
CASE 1 Complain about late Delivery
CASE 2 Claim for Replacement
CASE 3 Proposal for Settlement of a Claim
CASE 4 Suggestion 01 Arbitration
Words
Useful Expressionst
Exercises tt
Supplement：Introduction of CIETAC
Unit 12 letters of IntentAgreements and Contracts
Introduction
Words
Useful Expressionst
Exercises
Supplement：Confusable Phrases about the Contract
Unit 13 Agency
Introduction
CASE 1 Apply for Agency
CASE 2 Reply to an offer of Agency
CASE 3 Entrust an Exclusive Agency
CASE 4 Refusal
CASE 5 Termination of an Agency Relation
Words
Useful Expressions
Exercisest
SupplementElements of Agency Agreement
Unit 14 Electronic CommerceEmail and Fax
Introduction
Electronic Commerce
Email
Fax
Words
Useful Expressions
Exercises
Supplement：Abbreviation and Smiley for|nternet Communication
Appendix A Some Useful Knowledge about l／C
Appendix B Packing Terms
Appendix C：Common Abbreviations for International Trade Terms
Appendix DExamination of Export—oriented Salesmen
References
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