《實(shí)用商貿(mào)英語(yǔ)項(xiàng)目化教程》是針對(duì)高職高專(zhuān)商貿(mào)類(lèi)專(zhuān)業(yè)學(xué)生所編寫(xiě)的英語(yǔ)教材，根據(jù)高職院校的商務(wù)英語(yǔ)教學(xué)要求和商貿(mào)類(lèi)工作職位要求編寫(xiě)，秉持實(shí)用性、針對(duì)性以及科學(xué)性的原則，為學(xué)習(xí)者提供了豐富、真實(shí)、生動(dòng)的英語(yǔ)素材，涵蓋了商務(wù)領(lǐng)域的典型工作場(chǎng)景，有利于學(xué)習(xí)者提高商貿(mào)英語(yǔ)知識(shí)技能，培養(yǎng)跨文化交流意識(shí)，勝任商貿(mào)類(lèi)工作。
Unit 1 Job Interview
A Job Interview
A Job Advertisement
A Cover Letter
Resume
Unit 2 Office Work
Answering a Phone Call
Asking for a Leave
Equal Work, Unequal Pay
Leaving Note
Unit 3 Business Trip
In the Hotel
Airplane Ticket
Questionnaires
Unit 4 Client Reception
Welcoming the Guest at the Airport
Entertaining Clients at a Welcoming Party
Invitation
Unit 5 Brand and Marketing
Marketing Strategy
Viral Marketing
Marketing Re-mix
Advertisement
Unit 6 Enquiry and Offer
Making an Enquiry and an Offer
An Enquiry Letter and an Offer Letter
Fax
Unit 7 Counteroffer and Order
Bargain on Price
Placing an Order
An Order Letter
Counteroffer Letter
Unit 8 Payment
Making Payment by LC
Payment Instruments
Collection Letters
Unit 9 Packing and Shipment
Packing Matters
Advancing Shipment
Wrap Rage
Letter of Shipment
Unit 10 Insurance
Insurance Practice of PICC
Insurance Consulting
How to Get Cargo Insurance
Letter of Insurance
Unit 11 Complaints and Settlement
Accepting a Claim
Rejecting a Claim
Dealing with Customer's Complaints
Letter of Complaints and Claims
Unit 12 Public Relations
Arranging a News Conference
Crisis Public Relations
Press Release
Keys
Appendix 1 Business English Glossary
Appendix 2 Commercial Invoice
Appendix 3 Packing List
Appendix 4 Bill of Lading
Appendix 5 Insurance Policy
Appendix 6 Sales Contract
Reference
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