基礎(chǔ)國(guó)際經(jīng)貿(mào)英語(yǔ)
定 價(jià)：36 元
- 作者：趙鳳山
- 出版時(shí)間：2015/4/27
- ISBN：9787566313157
- 出 版 社：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
- 中圖法分類：F74
- 頁(yè)碼：210
- 紙張：膠版紙
- 版次：1
- 開(kāi)本：16K
《基礎(chǔ)國(guó)際經(jīng)貿(mào)英語(yǔ)》由什么是經(jīng)濟(jì)學(xué)？；主要涉及經(jīng)濟(jì)學(xué)；在經(jīng)濟(jì)活動(dòng)中的關(guān)鍵因素；在經(jīng)濟(jì)活動(dòng)中的主要矛盾；經(jīng)濟(jì)活動(dòng)中政府的作用；全球化的影響；在公共事務(wù)中的經(jīng)濟(jì)規(guī)律；經(jīng)濟(jì)增長(zhǎng)與環(huán)境保護(hù)；壟斷；經(jīng)濟(jì)活動(dòng)中的不平衡的挑戰(zhàn)；營(yíng)銷；廠家的游戲規(guī)則；競(jìng)爭(zhēng)的積極意義；競(jìng)爭(zhēng)的負(fù)面影響十四個(gè)單元構(gòu)成。
趙鳳山，東北財(cái)經(jīng)大學(xué)國(guó)際經(jīng)貿(mào)學(xué)院副教授，曾在英國(guó)諾丁漢大學(xué)做訪問(wèn)學(xué)者，從事國(guó)際商務(wù)英語(yǔ)研究。主要著作有《了解英國(guó)》，譯著《沃森父子與IBM王朝》。
Unit One What's Economics？
Unit Two The Main Concerns of Economics
Unit Three The Key Factors in Economic Activities
Unit Four The Major Contradictions in Economic Activities
Unit Five The Role of Government in Economic Activities
Unit Six The Impact of Globalization
Unit Seven The Economic Rules in Public Affairs
Unit Eight Economic Growth and Environmental Preservation
Unit Nine On Monopoly
Unit Ten The Challenges of Imbalance in Economic Activities
Unit Eleven Marketing
Unit Twelve The Game Rules of Manufacturers
Unit Thirteen The Positive Significance of Competition
Unit Fourteen The Negative Effects of Competition
Reference Resources
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