隨著國際形勢的變化以及我國經(jīng)濟改革發(fā)展的不斷深入，越來越多的國際大型跨國公司來到中國市場，不少有實力的國內(nèi)企業(yè)也紛紛走出國門，國際業(yè)務隨之劇增，原來的英語教學結構已經(jīng)不能夠應對如此大量市場信息的變化，因此，盡快培養(yǎng)一大批既能熟練掌握商務英語并運用英語進行談判，同時又了解國際市場行情以及各國法律的復合型商務經(jīng)貿(mào)人才，已成為當前的一項緊迫任務。本教材的出版將對我國商務英語的教學和實踐起到一定的推動作用。
Chapter 1 International Business
Section A Introduction
Section B Scope of International Business Activities
Section C International Business Management
Chapter2 InternationaI Trade
Section A Introduction
Section B Performance of International Trade
Section C Export and Import Documentation
Chapter 3 International Marketing
Section A Introduction
Section B Marketing Strategies
Section C Marketing Research
Chapter 4 International Law and Practices
Section A Introduction
Section B International Business Law
Section C Introduction to the Law of WTO
Chapter 5 International Transportation
Section A Introduction
Section B Choice of Modes and Intermodal Transportation
Section C Transportation Documentation
Chapter 6 Contract
Section A Introduction
Section B Terms of the Contract
Sect.ion C Contractual Theory
Chapter 7 International Business Correspondence
Section A Introduction
Section B Writing Principles of the Business Letters
Section C Ways to Write International Business Correspondence
Chapter 8 International Tourism
Section A Introduction
Section B Tourism Marketing
Section C Economic Impact of Tourism
Chapter 9 Internationallnvestment
Section A Introduction
Section B Investment Risks
Section C Investment Management
Chapter 10 International Settlement
Section A Introduction
Section B Remittance and Collection
Section C Letter of Credit and Guarantee
Chapter 11 Ecommerce
Section A Introduction
Section B Introduction of Credit Cards
Section C How to Create an Online Store
Translation
Key to Exercises
Test
Key to Test
References
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