本書旨在幫助讀者掌握電子商務專業(yè)英語術語及用法，培養(yǎng)和提高讀者閱讀和翻譯專業(yè)英語文獻資料的能力。本書由16個主題單元組成，涵蓋了電子商務領域的基本理論、基本知識、基本技術、基本應用和法規(guī)等內容。每個主題單元由主課文、副課文、閱讀材料、詞匯、注釋和練習組成。書后附有參考譯文、練習參考答案和參考文獻。為了方便教學，本書另配有電子教案，可在華信教育資源網免費下載。
王曄，廈門大學財政系
Unit 1 Electronic Commerce Theory
Text A Overview of Electronic Commerce
Exercises
Text B Advantages and Disadvantages of Electronic Commerce
Reading Materials
IT Producing Industries—Hopeful Sighs in 2003
IT Producing Industries Weather the Recession and Recover Slowly
Unit 2 Internet and Protocols
Text A Computer Networks
Exercises
Text B The TCP/IP Protocol Suite
Reading Materials
A Nation Online:How Americans Are Expanding Their Use of the Internet
Unit 3 Economics of Electronic Commerce
Text A Interaction of Economics and E-Commerce
Exercises
Text B E-Commerce Changes the Economics of Research
Reading Materials
Online Marketing Basics
Establishing a Web Presence
Unit 4 Web Publishing
Text A Online Publishing
Exercises
Text B Opportunities and Risks of Electronic Publishing
Reading Materials
Assessing the Need for an Online Store
Unit 5 Logistics
Text A Logistics in Electronic Commerce
Exercises
Text B The Logistics Gaps in China
Reading Materials
The First Step to Internet Marketing:Pick Something to Promote
Step One: Pick Something to Promote
Selling Stuff
Collecting Leads
Info to Collect
Other Stuff You Can Achieve with Search Ads
Unit 6 EDI and Its Application
Text A Electronic Data Interchange (EDI)
Exercises
Text B EDI Adoption and EDI Maturity
Reading Materials
Ten Key Steps to Successfully Marketing Your Business Online
Unit 7 Electronic Marketing Structure and Direct Marketing
Text A Overview of Electronic Marketing Structure
Exercises
Text B Direct Marketing
Reading Materials
Internet Marketing and Customer Referrals
Unit 8 SCM and Electronic Commerce
Text A IT and Supply-Chain Management
Exercises
Text B The Significance of Virtual Value Chains in Revealing New Market Opportunities
Reading Materials
A History of Logistics / Supply Chain Management
Unit 9 Advertising Strategies
Text A Advertising Methods on the Web
Exercises
Text B Advertisement Strategies
Reading Materials
How to Start Selling Online
Unit 10 Security Issues in Electronic Commerce
Text A Internet E-Commerce Security
Exercises
Text B Creating and Maintaining Brands on the Web
Reading Materials
E-Commerce Security: Fact or Fiction?
Unit 11 Electronic Commerce Legislation
Text A Legal Issues in E-Commerce
Exercises
Text B Secure Payment Protocols and Security Schemes
Reading Materials
How Does an Online Store Handle Credit Card Orders?
Unit 12 Web Marketing
Text A Web Marketing Strategies
Exercises
Text B Protection of Intellectual Property in Online Business
Reading Materials
Keyword Research
Unit 13 Electronic Commerce and Information Economy
Text A The Evolving Information Economy
Exercises
Text B The Information Economy and Competitive Advantage of
Enterprises: A Value Chain Analysis
Reading Materials
E-Commerce in the Digital Economy
Unit 14 Internet Finance
Text A Crowdfunding
Exercises
Text B Crowdfunding: the Disruptors Disruptor
Reading Materials
Mobile Payment
Unit 15 Electronic Commerce Trust
Text A Role of Trust in E-Business Success
Exercises
Text B Designing Trust into Online Experiences
Reading Materials
Competing for Eyeballs by Branding
Unit 16 Electronic Commerce Planning
Text A Planning Electronic Commerce Initiatives
Exercises
Text B Managing Electronic Commerce Implementation
Reading Materials
How to Choose the Right E-Commerce System
參考譯文
第1單元 課文A：電子商務概要
第2單元 課文A：計算機網絡
第3單元 課文A：經濟學和電子商務的互動
第4單元 課文A：網絡出版
第5單元 課文A：電子商務中的物流
第6單元 課文A：電子數據交換（EDI）
第7單元 課文A：網絡營銷結構概述
第8單元 課文A：信息技術與供應鏈管理
第9單元 課文A：網絡廣告方法
第10單元 課文A：電子商務網絡安全
第11單元 課文A：電子商務的法律問題
第12單元 課文A：網絡營銷策略
第13單元 課文A：持續(xù)發(fā)展
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